Justine Henschke

MARKETING AND PUBLIC RELATIONS MANAGER

Sixth-generation Justine Henschke manages all Henschke brand activity, including marketing, public relations, digital media, direct sales and events.

Working for her family’s winery in different capacities from a young age, Justine has fond memories of picking grapes with her two brothers, Johann and Andreas, foot-stomping ferments and pouring tastings in Cellar Door. In 2007 and 2008, she joined the Henschke winemaking team for vintage.

After completing a Bachelor of Commerce (Marketing and Management), Justine worked for wine distributor Lay & Wheeler in the United Kingdom, luxury fashion house Chanel in New York and public relations firm The Cru Media + Communications in Sydney.

Eager to expand her wine knowledge, Justine graduated from several wine qualifications including the WSET Level 3 Award in Wines and Spirits, before re-joining Henschke in 2015 in the role of Marketing and Public Relations Manager. Justine also travels regularly as a Henschke brand ambassador.

Justine’s wine judging credentials include the 2015/16 and 2018/19 Hot 100 Wines of South Australia, 2019 Royal Melbourne Wine Awards, 2021 Drink Easy Awards and 2021 Royal Adelaide Wine Show. Justine was also a former board member of Wine Communicators of Australia.

    THE HENSCHKE FAMILY

    Fifth and Sixth Generations